Is Your Web Design Hurting Your Dental Practice?

The Importance of Good Web Design

Web design is a tricky business, but as a professional dental marketing company, PMAX Dental is here to help.

Let’s take a look at how bad web design can be harmful to your dental practice and which design attributes you’ll find on a high-quality dental website.

A potential patient’s first impression of your website determines whether they will look into contacting you or continue searching to find someone else.

People Judge Your Dental Practice by How Your Website Looks

To save yourself from losing patients, try to think like a patient. When someone lands on your website, here are a couple of quick things people will subconsciously ask:

• Is there a simple one-color background or a video backdrop?
• Is the layout clean and crisp?
• Is it easy to read?
• Do the graphics pop or do they look like they’re still in development?
• Does a logo appear on the browser webpage?
• Are the services offered easy to find and access?
• Is the phone number prominent?
• Is there a simple contact button?

If you answered no to any of the questions above, then consider it a red flag.

The above questions can help you figure out what needs to change on your website so it can attract prospective patients.

At PMAX Dental, we understand that our clients lead busy professional lives, and you don’t always have time to update your website. This is why we offer a wide variety of web services such as SEO, web design, blog management, and more.

We can help your dental practice thrive through effective internet marketing because we know this field like you know oral health. We’d never try to perform a root canal just like you won’t want to perform a website revamp.

Is Your Web Design Responsive on Mobile Devices?

How is your mobile website?

At the end of 2019, over 63% of global internet usage was done by smartphones.

Think about that. Now think about your website on mobile. Does it load properly, or is it clunky and hard to operate?

Google reported that 61% of people will not return to a mobile site that wasn’t easy to use. What’s more, 40% of them will just find a competitor’s site that works better.

We’ll ask you again… how is your mobile site?

On top of a visually appealing layout and an easy-to-operate navigation system, response time is also vital. You may have heard the expression, “People want everything in 2 seconds,” and well, this is actually kind of true. 47% of people expect a webpage to load in under 2 seconds.

This includes your mobile site.

If it doesn’t load in time, you could lose up to 88% of the traffic that came to your site.

So, a final time… how is your mobile site?

Web Design Requirements for a Successful Dental Practice’s Website

When it comes to designing your website, feel free to use this checklist. Whether we design your dental website, or you try to do it yourself, this checklist is useful to make sure your current and future patients get the most out of it.

• Design and Branding Elements:
  A strong dental practice web design creates a great first impression during the first 0.05 seconds of someone landing on your site.
• User-friendly Navigation:
  User-friendly navigation makes things easier to find for your potential patient. Websites that lack user-friendly navigation leave a terrible taste in patients’ mouths.
• Prominently Listed Phone Number:
  Having your dental practice’s phone number in an accessible and visible location makes contacting your practice even easier. We recommend placing your phone number at the top of your homepage and also at the bottom. Patients should be able to click-to-call.
• Mobile Responsive:
  Don’t be one of the websites that has a poor mobile website. If you want your dental practice to shine, you need a strong, fast, and easy to use mobile site.
• High-Quality Photos:
  Up-to-date photos are a great way to speak to potential patients and maintain their interest while online. These photos should be high quality, properly color corrected, and placed properly.
• Accreditations and Memberships:
  Any accreditations and memberships you or your practice have should be displayed because they can quickly give validation. You don’t have to go overboard in their size or positioning, though. Make them present, but not in your patients’ faces.

Ready to Upgrade Your Website?

At PMAX Dental, we take pride in helping dental practices like yours build an amazing website that ranks high in Google’s search results. If you are interested in our dental practice web design services, feel free to give us a call at (888) 292-2158 or check out our free web design consultation.